The Rockford Chamber of Commerce is thrilled to partner with Grand Circus and Facebook to offer this 4-week Social Media Marketing Workshop. (No class March 21, 2018 or April 4, 2018 due to Spring Break) This workshop is free for everyone and open to the the public. If you’re an entrepreneur, young, working or seasoned professional, college student or just curious about digital marketing, Facebook and Instagram; come join us! There are 25 seats available for this workshop!
In the workshop, students will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. Workshops are designed to be short, hands-on, and practical.
Over four weeks, students will develop a Facebook Page and Instagram for a local community organization or business of their choice, use that page to create awareness, drive traffic, and/or attract customers, and create ad campaigns in support of that page.
The workshop is broken down into four modules that take students through the skills they will need to do basic social media marketing for an organization or business. After each module, students can earn a micro-credential. Those four modules are:
Social Media Marketing Basics
Marketing with Facebook Pages
Marketing with Facebook Ads
Marketing with Instagram